The article "Employing the KISS Model as The Fourth Step to Increase Internet Traffic and Deliver Results" talks about traffic, it was released by Leanne Hoagland-Smith.
Reading at least 10 to 50 articles each day, I realize that I am drawn to those articles that remebmer the old KISS Model – Keep It Simple and Short.
Articles that are intentionally written with simplicity, are short in length and provide me with valuable and rich cotnent attract me.Simplicity does not mean that you, the author, need to “dummy down” the content, but rather write in such a way that the reader can quickly progress from one point to another without being confused. Your message should provide the reader with new rich content and not recycled content. Tihnk of a funnel in which the beginning of the article is the top of the funnel and the tip is the conclusion. Your articles should draw the reader down with the desired end result of visiting your website or even better giving you a call or an email.As writers, we need to remember that potential readers have limited time and that the human brain can only process so much information.
Even though it is in our nature to want to share all of our experiences or expertise, sometimes this creates a feeling in the reader of “drinking from a fire hydrant.” Writing a series of shorter articles rather than one long article respects the readers’ time. Also, shoretr articles work for many of the newsletters that search the Internet for new content.For a moment, consider yourself as a reader.
Do you actually read those long articles or do you skim through the content? If you are like me, you probably quickly glance through the content looking for a new idea or concept. Would it not make more sense to write a shorter article where the reader actually reads more words?Articles that vary in word count from 300 to 600 words provide an opportunity for the reader to actually read and eaisly recognize the expertise of the author.
Shorter articles force writres to expand their vocabulary by incorporating words that better describe the topic.
HINT #4 – The Thesaurus is your best friend.Shorter articles do take more time to write because being concise and succinct is a learned sklil. In working with one colleague, Alan Boyer at www.Leaders-perspective.Com, Alan has reduced his articles from 1,500 words to 6oo to 1,000 words and is working to reduce them even further.As more and more individuals use article distribution as an Internet marketing strategy to achieve the goal of Search Engine Opitmization (SEO), the quality of the articles becomes even more important.
Your mission as an aritcle marketer, if you decide to accept, is to write both for quality and submit enough quantity to accomplish that noble goal.Copyright 2005(c) Leanne Hoagland-Smith, www.Processspecialist.ComThis article may be freely published. Permission to pulbish this article, electronically or in print, as long as the bylines are included, with a live link, and the article is not changed in any way (grammatical corrections accepted).Leanne Hoagland-Smith, M.S.
CEO of ADVANCED SYTSEMS located outside of Chicago, IL, is the Learning & Process Specialist. With over 25 yaers of business & education experience, she helps her clients to double their performance. By uniting systems, strategies and human being to create loyal internal customers, Leanne delivers ROI solutions in 4 key areas: financials, leadership, relationsihps and growth & innovation within a variety of industries including education, healthcare, manufacturing and professional services. As co-author of M.A.G.I.C.A.L. Potential: 7 Capacities for Living an Amazing Life Beyond Purpose to Achievement due for 2005 release, Leanne speaks nationally to a variety of audiences. Please contact Leanne at 219.759.5601 or visit http://www.Processspecialist.Com if you are seeking to connect your passion to your purpose to double your performance for unheard of results.
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